2024

Long-Term Brand Growth

Sector

Agriculture

Impact

The Hort Technology Fair is a credible, future-ready brand platform that seamlessly connects physical and digital touchpoints, laying the foundation for long-term, sustainable brand growth.

Scope of Engagement

Brand Strategy, Creative, Design, Experiential Design and Environmental Graphics; Signage, Touchpoints.

Creating an Enduring Event Identity
When Fruit Producers SA were asked to host an inaugural Hort Technology Fair, FEENEY recognised the importance of building a brand identity that could endure beyond a single event.
We began by diving into the essence of “Horticulture and Technology,” developing a tonal colour palette and graphic system that reflected both innovation and industry heritage. Simplified, legible typography was chosen to guide wayfinding while ensuring the brand could scale across multiple touchpoints from small brochures to large-format event signage.
This foundation gave the Fair a distinct, credible identity that positioned it for future growth and success.

Connecting Touchpoints, Strengthening Presence
FEENEY ensured the Hort Technology Fair brand wasn’t confined to the event floor. A dedicated webpage was developed within the Fruit Producers SA website, extending the brand into the digital space and serving as a central hub for event information.
This enhanced user experience and reinforced the Fair’s presence online, creating continuity between physical and digital channels. To build recognition and reach, FEENEY created a comprehensive suite of collateral, including brochures, flyers, social media posts, and wayfinding materials.
Every asset was strategically aligned to create a seamless experience, strengthening the Fair’s professional standing and ensuring industry stakeholders recognised its importance from the outset.

Building a Platform for the Future
The brand system created for the Hort Technology Fair went beyond a one-off launch; it was designed to be repeatable, scalable, and adaptable for years to come.
With cohesive branding across physical, digital, and promotional platforms, the Fair established a strong identity that reinforced Fruit Producers SA’s leadership and vision.
By creating a unified and professional presence, FEENEY helped the event achieve credibility in its inaugural year while laying a solid foundation for long-term growth. This forward-looking approach ensures the Hort Technology Fair can continue to evolve, expand, and drive industry engagement well into the future.