CASE STUDY
Nutrition Professionals Australia
2024
Consolidating Industry Information and Brand
Sector
Aged Care, Nutrition
Impact
FEENEY transformed NPA’s digital presence into a robust growth platform, streamlining access, amplifying education, and driving a 3,560% increase in new users.
Scope of Engagement
Brand Development and Evolution; Website Redesign and Development, Public Relations; Website Advisory, Event Design: Merchandise, CRM development.
-
Streamlining Digital Presence for Impact
Nutrition Professionals Australia (NPA) approached FEENEY with two separate websites that needed consolidation to improve usability and drive program conversions.We transferred their extensive library of resources, product offerings, and member content into a single platform with an elevated look and feel, improved navigation, and a cohesive design system.
This new site not only streamlined the user journey but also ensured members and new visitors could easily access training programs, resources, and professional support.
By grounding the project in NPA’s mission of promoting better health through improved nutrition, FEENEY established a digital foundation for long-term growth.
-
Educating, Engaging, and Expanding Reach
Beyond digital consolidation, FEENEY developed a tailored communication strategy to engage NPA’s audience and expand awareness of their training modules.During the COVID-19 pandemic, when access to aged care facilities was restricted, we created and produced a video series in a relaxed storytelling style to humanise the brand, showcase Anne and Julie, and reinforce their role as Australia’s leading aged care dietitians.
At a time of disruption, the videos reminded clients of the passion and expertise driving NPA. Complementing this, blogs and social content were crafted with SEO optimisation, industry insights, and educational highlights, building thought leadership while boosting discoverability.
-
Driving Growth Through Integrated Strategy
The refreshed website and targeted content strategy worked hand-in-hand to amplify NPA’s reach and impact. Regular Facebook and LinkedIn content, aligned with industry trends and training offerings, increased engagement and strengthened community trust.Combined with the improved website experience, this strategy delivered extraordinary results: a 3,560% increase in new website users over a 12-month period.
By integrating digital design, storytelling, and strategic communications, FEENEY helped NPA not only navigate the challenges of COVID but also emerge stronger, more connected, and positioned as the trusted leader in nutrition training for the aged care sector.
