Axis Hair and Beauty
Operating for over 30 years, Axis Hair & Beauty continue to offer a range of award-winning hair and beauty services that bring joy to their clients. Priding themselves on being able to create the perfect look for you, Axis decided it was time to recreate their own image.
Scope of Work
Branding, Graphic Design, Website, Social Media
Year
2018-2021
Another client looking to boost their brand and realign their image with their beliefs and values, Axis Hair and Beauty looked towards Feeney for assistance. Broadening and developing their branding was the first step in influencing Axis’s marketing and communication strategy.
The colour pallet used to create the new brand was a key component and a real teller into the brand’s personality. The Feeney team implemented tones pink, brown, and white promoting an elegant, stylish and professional brand – perfectly matching the company and staff.
With the new brand identified and all parties satisfied, Feeney was equipped to influence other areas of the business. Their website was one of these components, creating a sleek and stylish new design fitted with the new colour pallet and feel was a fantastic step taken. In addition to an improved aesthetic, the website copy boosted their overall SEO, strengthening their online visibility.
Following these components, Feeney’s graphic designers were called into play - tasked with the creation of posters as well as generating photo and video content. A pivotal part of any strategy is its continued reinforcement, the Feeney team adhered to the brand strategy implementing the proper processes to elevate the content and copy to a height that met the satisfaction of both parties.
Leveraging their existing accounts, Feeney continued to gain exposure for Axis Hair and Beauty through the means of social media. With the established brand and content pillars front of mind, the Feeney team collated, created, and executed a suite of posts. Utilising Feeney’s copywriters and social media experts, these posts were brand-aligned, engaging, and successful across a range of measured metrics.
