Bec Hardy Wines
Representing the next generation of Hardy family Winemakers, Bec Hardy produces world-class wines and provides memorable experiences that leave a lasting legacy. But today wine is sold differently - online, on premise, in shops, through cellar doors and to offshore markets. All are rigorously competitive, and Bec Hardy Wines wanted to shine a spotlight on its key attributes of good wine, women in wine, sustainability, nature, heritage and name familiarity.
Scope of Work
Branding, Photography, Video, Copywriting, Strategy, SEO, Graphic Design, Website
A strategic brand plan was developed to provide the framework to support and deliver the content to market and drive people to Bec Hardy Wines website both locally and internationally. To share the story of Bec Hardy and the next generation of Hardy family winemakers we produced a library of media in the form of anecdotal video, paired with striking imagery that extended natural elements representative of the refreshed brand.
Ensuring the visual direction and brand system for Bec Hardy Wines accurately and effectively communicated, the evolution of this remarkable family operation was instrumental in delivering a refreshed brand and website, primed for continued growth and success.
A new E-Commerce website and wine club was designed and developed which provides visitors with access to the diverse range of wines and experiences on offer, as well as the opportunity to communicate directly with the Cellar Door and discover much more about the brand’s history, heritage and exciting future.