CASE STUDY
SPACE
2023
From Careers to Communities
Sector
Landscape Construction and Infrastructure
Impact
FEENEY elevated SPACE into a refined, people-first brand consistent across every touchpoint and built to inspire careers, communities, and partnerships
Scope of Engagement
Strategic Planning, Creative, and Brand Evolution; Environmental Graphics; Multi-Channel Marketing and Media Campaigns; Signage.
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Defining and Expressing Brand Character
FEENEY refined and amplified the visual expression of the SPACE brand, ensuring its identity was clear, consistent, and scalable. Subtle adjustments to the logotype and logomark improved legibility and balance across both small and large-scale applications.
Brand pillars, tone of voice, and key verbal assets were defined to express SPACE’s positioning and character across all channels clearly. Anchored by the headline “A SPACE to learn, a SPACE to grow, a SPACE to play,” the brand articulated its role in creating a positive environment for careers and communities.
This profound articulation of identity ensured SPACE could confidently present itself as both an employer of choice and a leader in landscape construction.
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Bringing the Brand to Life Through Storytelling
To capture the essence of SPACE, FEENEY directed and produced a series of project and lifestyle images that encapsulated the brand’s principles: precision, people, and partnerships.The imagery reflected the philosophy that each project is built by people, for people, showcasing the craftsmanship, care, and community impact of their work.
By elevating the narrative from construction to contribution, the brand moved beyond functional service delivery to embody purpose-driven storytelling: a dynamic environment where employees thrive and communities benefit from quality landscapes designed to last.
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Consistency Across Every Touchpoint
To embed the refreshed identity, FEENEY designed a comprehensive suite of brand collateral, ranging from documentation and business cards to merchandise and environmental applications.This consistency across all visual touchpoints not only strengthened brand recognition but also amplified recall opportunities in every interaction. The updated identity, verbal system, and collateral ensured SPACE could present a professional, cohesive image across client, employee, and community audiences.
By aligning brand expression with its long-term vision, SPACE is positioned to grow its impact, attract top talent, and strengthen partnerships, while continuing to shape spaces that people can enjoy for years to come.
