CASE STUDY
Stump Brewing
2023
Stump Brewing
Sector
Food & Beverage, Alcohol
Impact
FEENEY brought STUMP Brewing to life with a bold brand system rooted in cricket nostalgia, creating a playful identity that now stands proud in pubs across South Australia.
Scope of Engagement
Packaging, Website Design and Development, Animation, Social Media Design and Launch, Merchandising Material, Marketing Sales Kits, Public Relations.
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Reviving Nostalgia Through Identity
STUMP Brewing set out to capture the golden era of World Series Cricket, a time of bold colours, iconic commentary, and cultural significance. FEENEY created the visual identity and brand system to bring this concept to life, drawing inspiration from the uniforms, palettes, and visual cues of the era.Cricket references and STUMP motifs were threaded through every touchpoint, creating a distinctive, nostalgic identity that was instantly recognisable.
This strong design foundation gave the brand an authentic personality that connected with audiences through sport, memory, and playfulness.
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Fluent in Cricket Culture
Cricket is as much about words as it is about the game itself; commentary, banter, and tradition are woven into its DNA.
FEENEY crafted STUMP Brewing’s verbal identity to embrace this cultural richness, developing a narrative, label assets, and campaign messaging with a playful yet consistent tone.
Phrases and brand language borrowed from cricket’s lexicon established an engaging personality that stood out in the crowded craft beer market. For a young brand, this bold verbal approach helped STUMP “get runs on the board,” building authenticity and memorability from day one.
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From Design Concept to Brand System
To extend its presence beyond the bottle, FEENEY produced a suite of collateral for the launch of STUMP Wheat Ale and Session Kolsch.Coasters, tap decals, bar mats, posters, and stubby holders were designed to create impact in pubs, bars, and events, ensuring the brand was visible, consistent, and memorable wherever it appeared.
With a stand-out presence at the Magpie and Stump Hotel and distribution expanding across South Australian venues, STUMP Brewing has built momentum as a craft beer with character, nostalgia, and community at its core.
