Series #1 Radio

There’s absolutely no doubt that layering traditional advertising together can be an invaluable part of a marketing mix, however a lot of the time – marketing budgets are minimal and often the first discretionary spend to be pulled back … Radio continues to transcend all other media with its mass reach capabilities and its unique way of establishing a powerful and personal connection with the consumer that is difficult to match.  

Using theatre of the mind, through engaging personable content and highly targeted creative to get into the mind of the consumer on their path to purchase! It is also the perfect brand building medium. Long gone are the days of a scattergun approach where-by the tactic was to flood the airways with a client’s message in the hope to reach as many consumers as possible. With that came a cluttered market, poor share of voice as well as a lot of wastage serving ads to the wrong audience. It is now a great value, high-reach medium delivering long-lasting engagement and tangible results for advertisers. New Digital Audio platforms are constantly emerging, and the Radio industry, amongst other traditional mediums, have reinvented themselves and maintained relevance in the ever-changing digital focused world we live in today.

So much so, that we no longer refer to radio as “Radio” it is now known in the industry as “Audio” Why? Because the Radio industry has moved with the times and evolved and now offers so much more than just Radio! With on-demand listening now accessible on our phones, smart speakers, smart hubs and desktop the ability to target audiences not only within traditional programming but also through Podcasts. It’s an exciting evolution and a great one to consider.