Series #2 Outdoor

There is no denying that advertising is a key tactic and forms a big part of the marketing strategy, in fact, it’s often the first thing that clients want to discuss. After all, everyone wants results and 2022 / 2023 will be an important year, with many economists predicting a recession. So, we’re advising our clients to review their strategy now to determine the best use of their marketing budget and to make sure they continue to own a good share of voice, stay relevant and build their brand equity. So, with that comes Series #1 in our “There’s something about tactics” - and kicking it off is outdoor advertising.

We’ve certainly witnessed a resurgence here! Why? The rise of ad blockers and digital fatigue has resulted in lower visibility and engagement of digital ads, and powerful outdoor campaigns get great results. In fact, consumers are 48% more likely to interact with a digital ad after being exposed to an outdoor ad. And we know that outdoor reaches more people - including commuters in cars, pedestrians, train travellers, tourists and business people in airports, trams and buses.

What are the benefits of outdoor?

Triggering memory, emotion, engagement and attention, outdoor delivers effective visual advertising for brands, creating engaging environments that inform, entertain and inspire.

With digital device burnout becoming more common in younger generations, Gen Z places higher trust in traditional advertising formats, particularly outdoor - so it’s a worthy consideration for advertising investment.

The power of outdoor combined with radio

Combining radio with outdoor creates a balance between sight and sound. Using well-placed outdoor messaging supported by radio can result in broader reach. In addition, outdoor will drive mass awareness and amplify your radio campaign.