Aboriginal Health Council of South Australia
FEENEY revisited the brand identity for Aboriginal Health Council of South Australia who is the peak body representing & advocating for community controlled health services in South Australia.
Scope of Work
Branding, Graphic Design, Workshop
Year
2021
We were engaged by AHCSA to refresh their existing logo and to consolidate the brand for their internal staff and external stakeholders. A defined brand and rules for utilisation was a resource the organisation did not have up until that point which has resulted in confusion of use and incorrect application.
To begin the process, a creative workshop was undertaken to uncover and define the AHCSA brand which provided us with a set of outcomes to be achieved. Within this discovery session, it was essential that we understood the organisation, its values, purpose and direction as well as the people it supports in order to create a culturally appropriate and correct set of guidelines.
From the initial workshop it was clear that the organisation needed an in-depth set of brand guidelines that will not only strengthen the brand through correct and consistent use internally and externally, but also unite and empower staff within the organisation with a brand they can be proud to represent and feel confident to use.
The brand guidelines outline every aspect of the brand from logo, fonts, colours, correct use and photographic guidelines as well as messaging and sub brand rules. These guidelines will ensure the brand is applied across all applications in a consistent and correct manner for stronger brand recall and clear communication.
After the brand guidelines were produced, supporting resources such as stationery, document templates, social media and digital templates were created to set AHCSA up with a suite of branded assets for immediate implementation.
"The Feeney Team were amazing to work with – we couldn’t have asked for a better result.
Both Alice and James were professional in their approach, genuine and took into account the specific and bespoke needs that our organisation required when considering a logo refresh and brand overhaul.
The process was both enjoyable and smooth, with consistent communication and an ability to adapt additional requests into the workload, always delivering on time while exceeding our expectations.
The rollout of the logo and brand internally at AHCSA received rave reviews from staff, who felt that the organisation and their role within it had been perfectly represented through the use of colour, font types, logo design and imagery.
A huge thank you to the Feeney Team for their hard work on this project – the AHCSA staff are so grateful and we couldn’t recommend you highly enough!"
- Alice Brooks, Media Communications Coordinator