Marketing
Based in Adelaide, Feeney is a strategy-led agency, specialising in end-to-end marketing solutions for both B2B and B2C clients in South Australia.
Content marketing should be strategic. FEENEY’S focus is to create, produce and distribute meaningful, valuable, relevant, and consistent content that will attract and retain attention of a clearly defined target audience.
Search Engine Optimisation helps consumers find your brand online and is key to an effective online strategy.
You don’t know what you don’t know, market research takes the guesswork out of marketing and ensures that you are building from a solid foundation of knowledge, insight and understanding.
The ultimate goal of your media strategy is to determine the process of how, when, where, and why your brand shares media content with your audience.
TV, radio, outdoor and print still play a critical role in the marketing mix for many brands.
With ROI as the primary goal for any business, it’s critical your strategy is developed first so your message is seen by the right people at the right time and on the right channels.
We work in partnership with our clients to ensure activation is professional and seamless. With an in house team our activation capabilities are sure to elevate your brand and create memorable experiences.
We specialise in campaign management, including project management for creative content production, online paid performance campaigns or broader large scale traditional media campaigns.
Reporting on the results for any marketing campaign is critical. We keep reports real, relatable and understandable so you know your investment is putting your business on the right path with ongoing insights.
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Services
Research
Using a combination of market research techniques, including qualitative (focus groups), quantitative (online surveys), and in-depth desktop research, we analyse data from customers, competitors, and industry experts to uncover valuable information about your brand and develop effective marketing strategies. Market research helps you understand your audience segments, your brand’s sentiment and, by extension, the actual need of your product or service.
Planning
A marketing plan is the missing link between the strategic direction of the business and the delivery of results. It is the glue that connects everything together and ensures that the right activity is taking place, at the right time, to the right audience through the right channels. It is the blueprint and outlines how the marketing strategy is going to be implemented.
Activation
We work in partnership with our clients to ensure activation is professional and seamless. Managing and activating into markets incorporates a high level of project management and can be time consuming and overwhelming. The fundamental foundation for a well-executed campaign leverages from a robust strategy. Planning, organising, and executing well can immediately scale your brand and set you on the right path for success.