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Originating as an exciting brief from the team Startari Architects - we embraced the opportunity to develop an entire identity for the Long Street development of 7 unrivalled architecturally designed homes in Plympton. Pairing the address with the sense of comfort offered by the home, Belong was conceived.

Scope of Work

Branding, Website, Graphic Design, Copywriting


Geometric shapes in 3D

Belong Plympton embraces the emotional connection we have with homes and the common feeling we are seeking when finding our own. Showcasing the depth of detail and consideration of how each space would be enjoyed was central to the Belong campaign. From visualising the spaces to demonstrating the materiality and location on offer, we invited the audience to 'Be here - Be home - Belong'.

Geometric shapes in 3D
Mobile art ad

The Belong Plympton website extends the project's communication touch-points to a dedicated digital platform for buyers to discover more about the homes, explore the individual designs and connect with the property agent.

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