Approaching FEENEY with a new concept for a recycling service of refundable 10c bottles and cans, Direct Collect was born. The visual and verbal identity was developed with to be applied across both digital assets and the physical bin. Working with the developers of the technology supporting this service, our creative and strategy teams worked together on optimising the User Experience throughout the navigation, visuals and language within the consumer website app.
Scope of Work
Branding, Website, Photography, Copywriting, Graphic Design, Social Media, Email Marketing, Public Relations, Workshop, SEO, Events, Strategy
Through conducting extensive market research, it was identified that an activation at the Royal Adelaide Show would be the most effective method to launch the service on a broader scale to the target audience. By using strategic tactics to entertain people of all ages, Direct Collect was able to leverage the high footfall the show creates. Generating interest and conversation around recycling, resulting in a high number of service uptake.
Designed by FEENEY - the logo, flyers, partner collateral, staff uniforms and merchandise were all developed to ensure a cohesive brand experience that supported the ongoing rollout of the Direct Collect service and brand, across every customer touch point. Logo animations and infographics were created to elevate the brand with engaging content and brand messaging to maximise sign ups to the service.
To continue to build brand awareness, recall and increase service uptake, outdoor advertising was implemented across Adelaide to bolster the current advertising efforts in the market. Bridging the customer journey across the radio and digital campaigns, bus backs and billboards were rolled out with distinct brand assets and a clear call to action.