A campaign that has prompted sales and smiles in equal measure, the FEENEY team takes great pride in this ongoing body of work. The DO YOU ROO? campaign acts as a catalyst for conversation, highlighting just how popular K-ROO Kangaroo meat is.
Scope of Work
Strategy, Video, Graphic Design, Out-of-home
To extend the DO YOU ROO? messaging and creative, resulting in an elevated recall rate - Bus Backs, Billboards and Street Furniture were activated to bridge the journey from radio and digital to the physical references on K-ROO packs in-store.
Through exaggerated characters, deliberate timing and comedic technique, our objective was to create an incredibly memorable and endearing campaign that subtly introduces more approachable K-ROO options to those new to the category.