The ultimate goal of your media strategy is to determine the process of how, when, where, and why your brand shares media content with your audience.
The ultimate goal of media planning is to determine the process of how, when, where, and why your business shares media content with your audience. Selecting the best combination of media will achieve the best outcome.
Why strategy matters
Before buying and launching any advertising to market, FEENEY prepares media strategies from the ground up. These often include a combination of online paid performance campaigns together with legacy media - TV, Radio and Outdoor. The tangible outcome of the media planning process assists us with setting the budget, the KPI’s and agreeing on what the outcomes will be for the investment.