A Certified Practising Marketer, Nicola is a member of the Australian Marketing Institute  and has over 30 years’ experience in marketing.

 

She has marketed some of Australia’s most well-known products and services, and has covered a  diverse range of industries such as manufacturing, technology, engineering, finance, fashion, hair and beauty, not-for-profit, professional industry, building, construction, education and retail.

 

Nicola advocates for a better marketing framework for the industry and believes that holistic all encompassing multi-channel approach delivers the best results. Accountability and transparent and rigorous reporting are essential and as you’ll often hear her say client’s don’t hunt for campaign reports if they are growing and more profitable . She believes that highly creative and highly effective work should not be mutually exclusive.

 

Nicola is a Marketing Expert for South Australian Leaders and The Australian Industry Group. She regularly presents to industry, business and communities on marketing topics and trends, consumer behaviour and future trends.

 

Nicola’s expertise:

Business and Marketing Strategy, Media Planning, Copywriting, Project Management, Account Management, Budgeting, Corporate and Government Communications.